The Bulgarian embroidery patterns have taught values and stood as an identification document – a message of old, telling the story of its bearer’s roots and their path so far – if the person is married, the talents they are developing and their aspirations. Wishes were woven into the clothes, bringing them good fortune. It was even believed they could heal. They entwined the person’s legacy and their identity – to remember who they are. Thus the embroidery pattern protected its owner from evil powers, evil eyes and supernatural beings.

Each pattern weaved the rhythm and harmony of life in the direction most favourable for its bearer. That is why it was cherished, beautiful and magical. It touched nature and space, the inmost of humanity and the divine of the universe.

The colourful and bright geometric figures and symbols in the patterns express the rich spirituality of the collective ancestral memory of our lands. Our goal is to revive them and thus remember who we are and be happy with what we can achieve and what has been bestowed upon us. Because we have inherited good.

Each pattern weaved the rhythm and harmony of life in the direction most favourable for its bearer. That is why it was cherished, beautiful and magical. It touched nature and space, the inmost of humanity and the divine of the universe.

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Weaving what is valuable into today’s fashions is like managing to spread your wings after you have touched and revived your roots. Our T-shirts are like talismans. In them you will find the figures we have seen as most valuable today and which add to whatever we are missing in order to bring more health, happiness, good fortune, satisfaction and fullness.